I talked with Rich over at Agents of Change on understanding the hows and why of building a tribe of amazing followers. We looked at the tactics that creators use to build rabid followers, from bands like the Grateful Dead to sandwiches like the McRib.
Specifically we look at how it’s the quality, not quantity of your list that matters, and how to find your biggest fans within your list, and turn them from fans into supporters.
You can listen to it here, or check out the full article for a transcript:
